Slide I D A T E L S

The FISKITRÖNUR houses and the surrounding area of ÆGISSÍÐA in Reykjavík are the inspiration for this update on classic menswear pieces – with textures and details made from Kelp fresh from the Icelandic ocean.

Slide CUSTOMISED BY SUSAN SAINSBURY Denim shirt by Diesel With seaweed collar and patches, denim jeans by Diesel with seaweed patches Details_430A9842

Slide CUSTOMISED BY SUSAN SAINSBURY Stonewashed cotton jersey by Topman with seaweed patches Details_430A9779

Slide CUSTOMISED BY POLOSOPHIA Cotton blazer by Topman with seaweed collar and patches Details_430A9725

Slide CUSTOMISED BY SUSAN SAINSBURY Baseball cap by Vier Antwerp with seaweed details Details_430A9916

Slide CUSTOMISED BY POLOSOPHIA Coat by Full Circle with pocket details, trousers by Topman with seaweed ‘bondage’ straps Details_430A9601

Slide Details_430A9751

Slide CUSTOMISED BY POLOSOPHIA Bomber Jacket by Topman with seaweed patch and embellishments Details_430A9756

Slide CUSTOMISED BY SUSAN SAINSBURY Cotton knit jersey by Next with seaweed patch Details_430A9642

This project began as an experiment to take casual menswear pieces sourced from the high street and customise them with kelp detailing to create something extra-ordinary.

Simple, iconic, yet generic pieces such as blue jeans, a bomber jacket, and an overcoat are transformed into exotic high-fashion garments by the addition of seaweed patches, cuffs, trimmings, belts and other details.

This collaboration saw Polosophia and Susan Sainsbury, two designers that have previously worked with the studio on other kelp design projects, use their knowledge of the material to transform the garments into something fresh, yet wearable.

The results were photographed in ÆGISSÍÐA, an area known for the drying of fish, as the project was inspired by the distinctive shed-like buildings called FISKITRÖNUR covered in graffiti – a fitting location for a collection that mixes street style with eco fashion.

Photography and styling Charlie Strand
Photo assistance Ari Olafsson
Model Danival Valsson
Retouching Magnus Andersen